In today’s competitive book selling market, we cannot emphasize enough the importance for you, the author, to build a personal brand. A very big part of that is having a strong presence online and in social networking. As a published author, your website is a very important branding and marketing tool for you. More than [...]

The extra promotion and added content which an author or book website enables makes a great internet presence an important part of any book launch.  Not only is search traffic a good source of new buyers, but the best way to showcase your book is a multimedia enabled site. We use the very latest version [...]

Media attention can be really helpful in publicizing a new book and creating enough buzz for people to take notice. That’s why aside from writing compelling marketing and sales copy and placing advertisements, you should also be looking at attracting the media’s attention with some savvy publicity materials. As your publisher, we want to help [...]

Publishing your book is just the first step in a long and healthy publishing career as an author. Marketing is crucial in making sure that your book stands out among the competition. This is especially so as you receive no advances as a self publishing author and must sell enough copies to recoup your publishing [...]

With tens of thousands of books being launched into the market each year, you need more than just a good story and attractive cover to get the attention you deserve. You need a solid marketing plan. In many ways, boutique self publishers like us are taking on roles that traditional publishers no longer provide. We [...]

Traditional publishers, production companies and agents have piles of submissions gathering dust on their shelves. In fact, they are so swamped with new material to consider that you need a way to cut through. This is usually done with a query letter, pitching your work succinctly. A good query letter will open doors, and can [...]